The first step of the participation is to get the information about the trade show like area, date & time, which will get organizers the trade show, list of exhibitors and numbers of visitors etc. You need to get the details through the website.
I think before participation, you must have to see the theme of the trade show and how you will get the benefits from the trade show. You must have to see the location and time where you need more exposure.
The trade show is the better platform for getting the details about the present development in the pet bird products and services; you must have to participate in the trade show according to the budget.