ensure the majority of subscribers

Makler · Guest

For me, even words like grape and cumulative have been targeted as not allowable words. See if you can figure out why? It took me awhile. I learned the word cumulative triggers filters when I'd gotten a little crazy with my own filters. I was sending a newsletter and test sending to myself but it kept being filtered to my trash! I couldn't figure it out for the longest time until I went over my filters, one by one.
I think it's important because I know when I write a newsletter I have to make a ton of adjustments to ensure the majority of subscribers actually receive it. One thing I've noticed is my e-mail domain itself triggers filters on edu sites.
I know that is the case because I've got bounces from .edu domains and when I try to contact them to let them know I need a different e-mail address for them to receive my mailings, those e-mails bounce as well. I guess people just have to become educated about what's okay at the work place, but then again, it's ridiculous to simply filter first and ask questions later.
Finally I realized I'd filtered for a single, three-letter word in trying to avoid seeing certain words in subject fields. That doesn't work though since a lot of innocent words which contain those three letters are captured in the process. So, that's why I asked about this subject, since the articles I post are not optimized for e-mail filters, while when I send them I do optimize them, lest I get lots of bounces. The phrase "weight loss" is obviously a target, but so is the word "phrase" although I haven't been able to figure out what's the problem with that.